🔗 Link Building

Broken Link Replacement

One of the highest-converting link building tactics because you're solving their problem (broken link) while offering a solution (your content).

broken linklink buildingSEO outreach404

The template

Subject: Broken link on {{page_title}}

Hi {{first_name}},

I was browsing your page at {{their_page_url}} and noticed a broken link pointing to {{broken_url}} — it returns a 404.

I actually have a piece on the same topic: {{your_url}}. It covers {{what_it_covers}} and might be a good replacement.

Either way, thought you'd want to know about the broken link.

{{sender_name}}

How to use it: Replace all {{placeholder}} variables with specific details before sending. The more specific your replacements, the higher your reply rate.

Personalization tips

  • 01Verify the link is actually broken before sending — use tools like Ahrefs or Screaming Frog.
  • 02Lead with helping them fix the problem — not asking for a link.
  • 03Your replacement content should be genuinely relevant to the broken resource.

Finding verified emails for this template

A great template only works when it reaches a real inbox. Before sending, make sure you have a verified email address for each prospect. emailfinder.dev finds professional emails by name and company domain, LinkedIn URL, or decision-maker role — and confirms each address is deliverable via live SMTP before returning it.

GET /api/find-email/person?full_name=Jane+Doe&domain=acme.com

More link building templates

Find emails for your outreach

Verified emails delivered in under 3 seconds. Free credits to get started.