Skyscraper Technique Outreach
Replace links to outdated content with your updated, more comprehensive version. Requires creating content that is genuinely better than what you're replacing.
The template
Subject: Updated version of '{{outdated_resource_title}}'
Hi {{first_name}},
I noticed you link to {{outdated_resource_url}} in your article on {{topic}}.
That resource is from {{year}} and is missing {{what_is_missing}}. I just published a more comprehensive version: {{your_url}}.
It covers {{additional_coverage_1}}, {{additional_coverage_2}}, and includes {{unique_element}}.
Would it make sense to update your link?
{{sender_name}}How to use it: Replace all {{placeholder}} variables with specific details before sending. The more specific your replacements, the higher your reply rate.
Personalization tips
- 01Your content must be meaningfully better — not just newer.
- 02Identify specifically what's missing from the old resource.
- 03Check that the page you're targeting has decent authority before investing time.
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