Unlinked Brand Mention
Converting existing brand mentions into backlinks. The highest-conversion link building tactic because the person already knows and likes your brand enough to mention it.
The template
Subject: Thanks for mentioning {{brand_name}}
Hi {{first_name}},
I noticed you mentioned {{brand_name}} in your article at {{article_url}} — thank you!
I wanted to reach out because the mention isn't currently linked. Would you be open to adding a link to {{your_url}}? It would help readers find us directly.
Happy to return the favor in any way that makes sense.
{{sender_name}}How to use it: Replace all {{placeholder}} variables with specific details before sending. The more specific your replacements, the higher your reply rate.
Personalization tips
- 01Use tools like Ahrefs Alerts, Google Alerts, or Mention.com to find unlinked mentions.
- 02Start with the warmest (most positive) mentions first.
- 03Keep the ask simple — one sentence, no long pitch needed.
Finding verified emails for this template
A great template only works when it reaches a real inbox. Before sending, make sure you have a verified email address for each prospect. emailfinder.dev finds professional emails by name and company domain, LinkedIn URL, or decision-maker role — and confirms each address is deliverable via live SMTP before returning it.
More link building templates
Find emails for your outreach
Verified emails delivered in under 3 seconds. Free credits to get started.